Apple has officially revealed the iPhone 17 lineup, and the iPhone 17 Pro Max price in the USA starts at $1,199. Alongside the flagship Pro Max, Apple also launched the iPhone 17, iPhone 17 Pro, and the brand-new iPhone 17 Air, creating one of the most exciting iPhone launches to date.
With advanced performance, upgraded cameras, and sleek new finishes, demand is already skyrocketing. But prices vary widely depending on the region, from the USA to India, the UK, Germany, and Australia. Below, we’ll break down pricing for each model, compare international differences, and share launch details so you can decide which version is right for you.
Apple iPhone 17 Price in the USA – Latest Specs & Features
In the United States, Apple has positioned the iPhone 17 series as a premium yet tiered lineup, giving users multiple choices depending on budget and features.
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The iPhone 17 price in the USA starts at $799, making it the entry-level model for those who want Apple’s newest features without paying flagship costs.
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The slim and lightweight Apple iPhone 17 Air price in the USA begins at $999, designed for users who want a balance of portability and performance.
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For those seeking advanced features, the iPhone 17 Pro price in the USA is set at $1,099, offering enhanced camera systems and faster chip performance.
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Finally, the flagship Apple iPhone 17 Pro Max price in the USA starts at $1,199, providing the most powerful specs, a larger display, and top-tier performance.
This U.S. pricing strategy mirrors Apple’s global approach, keeping the iPhone 17 family competitive while offering clear distinctions between each model. Buyers can also expect higher costs for larger storage options, including the much-anticipated iPhone 17 Pro Max price in the USA 256GB, which is a popular choice among power users.
Apple iPhone 17 Pro Max Price in India, UK, Germany & Australia
Apple’s global pricing for the iPhone 17 lineup varies depending on taxes, duties, and currency differences. While the iPhone 17 Pro Max price in the USA starts at $1,199, international buyers will notice significant variations.
Here’s the official iPhone 17 international price comparison:
| Model | iPhone 17 | iPhone 17 Air | iPhone 17 Pro | iPhone 17 Pro Max |
|---|---|---|---|---|
| US | USD 799 | USD 999 | USD 1,099 | USD 1,199 |
| Germany | EUR 949 | EUR 1,199 | EUR 1,299 | EUR 1,449 |
| UK | GBP 799 | GBP 999 | GBP 1,099 | GBP 1,199 |
| India | INR 82,900 | INR 119,900 | INR 134,900 | INR 149,900 |
| China | CNY 5,999 | CNY 7,999 | CNY 8,999 | CNY 9,999 |
| Japan | JPY 129,800 | JPY 159,800 | JPY 179,800 | JPY 194,800 |
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In India, the iPhone 17 Pro Max price is INR 149,900, while the base iPhone 17 price starts at INR 82,900.
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In Germany, the iPhone 17 Pro Max price is EUR 1,449, and the entry iPhone 17 price begins at EUR 949.
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In the UK, the iPhone 17 Pro Max price stands at GBP 1,199, while the iPhone 17 price in the UK starts from GBP 799.
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For Australia, Apple has priced the iPhone 17 Pro Max at AUD 1,899, while the iPhone 17 price in Australia begins at AUD 1,299. The Apple iPhone 17 Pro Max price in Australia remains a key highlight for premium buyers.
This comparison shows how Apple maintains a premium positioning across markets, with the iPhone 17 Australia price slightly higher than in the U.S. due to import duties.
Apple iPhone 17 Air Price & iPhone 17 Pro Price Across Markets
Apple has also introduced two other strong contenders in the lineup – the iPhone 17 Air and the iPhone 17 Pro. Both models aim to capture buyers who want advanced features without stretching to the Pro Max level.
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In the USA, the iPhone 17 Air price is set at $999, while the iPhone 17 Pro price in the USA is $1,099. This places them between the base model and the premium Pro Max.
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In India, the iPhone 17 Air price starts at INR 119,900, and the iPhone 17 Pro price starts at INR 134,900, making them popular among tech enthusiasts.
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The iPhone 17 Air price in Australia is AUD 1,599, and the iPhone 17 Pro price in Australia comes in at AUD 1,749, highlighting Apple’s mid-premium positioning in the region.
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For Europe, the iPhone 17 Pro price in Germany is EUR 1,299, and in the UK, the iPhone 17 Pro price is GBP 1,099. These models continue to be bestsellers across European markets.
The iPhone 17 Air is designed as a lighter, more affordable alternative with strong performance, while the iPhone 17 Pro balances professional-grade features at a more accessible price point.
Apple iPhone 17 Pro Max Launch Date in the USA, UK & Other Regions
The launch of the iPhone 17 series created massive anticipation worldwide. Apple confirmed that the Apple iPhone 17 Pro Max launch date in the UK will be in late September 2025, with pre-orders opening a week earlier. This timing aligns with Apple’s traditional release cycle, giving UK buyers early access.
In the USA, the lineup, including the iPhone 17 Pro Max, officially goes on sale from September 20, 2025, both online and at Apple retail stores. Pre-orders start on September 13, 2025, ensuring early adopters can secure their devices.
For India, the rollout begins in October 2025, slightly after the US and UK markets. The delay is common, but demand for the iPhone 17 Pro Max price in India remains strong.
In Australia, Apple confirmed that the iPhone 17 Pro Max price in Australia will go live on September 23, 2025, with first shipments arriving within the same week.
Meanwhile, in Germany, both the iPhone 17 Pro price in Germany and the iPhone 17 Pro Max price in Germany follow the same global schedule, with sales starting from September 20, 2025.
This staggered launch ensures that Apple can meet global demand while keeping to its established September timeline.
FAQs About Apple iPhone 17 Prices & Availability
Q1: What is the Apple iPhone 17 Pro Max price in the USA for the 256GB model?
The Apple iPhone 17 Pro Max price in the USA, 256GB, starts at $1,299, making it a popular choice for users who need extra storage for photos, videos, and apps.
Q2: How much does the iPhone 17 Air cost in India?
Apple confirmed that the iPhone 17 Air price in India begins at ₹119,900, offering a balance of features and affordability in the new lineup.
Q3: Is the iPhone 17 available in Australia?
Yes, the iPhone 17 price in Australia starts at AUD 1,299, with all variants, including the Pro, Pro Max, and Ai, available across Apple Stores and online.
Q4: What is the difference between iPhone 17 Pro and Pro Max prices in Germany?
In Germany, the iPhone 17 Pro price is set at €1,299, while the iPhone 17 Pro Max price is €1,449, mainly due to the larger display and advanced camera.
Q5: When is the iPhone 17 Pro Max launch date in the UK?
The official iPhone 17 Pro Max launch date in the UK is September 25, 2025, with pre-orders opening a week earlier.
Q6: What is the Apple iPhone 17 Pro Max price in the USA?
The Apple iPhone 17 Pro Max price in the USA starts at $1,199 for the 128GB base model, while higher storage versions go up to $1,499.
Q7: How much does the iPhone 17 Pro cost in India?
The iPhone 17 Pro price in India is set at ₹134,900, positioned as the mid-tier option between the base iPhone 17 and the high-end Pro Max.
Q8: What is the iPhone 17 Air price in Australia?
The iPhone 17 Air price in Australia begins at AUD 1,099, making it one of the most affordable models in the 2025 iPhone lineup.